How we cut sampling from three weeks to seven days

Sampling is where orders are won or lost. A buyer who receives a sample in a week starts selling; one who waits three weeks has usually moved on. Over the past two years we reorganised the sample room around a few unglamorous changes.

Dedicated sample line time

Previously, samples were squeezed into gaps in bulk production. Now the sample room holds a fixed two-hour block each morning, which means a request submitted today starts tomorrow.

Pre-approved fabric stock

We keep the ten most requested fabrics and three frame colours in stock. A standard model in stock fabric needs no purchasing lead time at all, which is most of the three-week wait.

One sample, photographed properly

Every sample is photographed from five angles on delivery, so the buyer can check the finish, stitching and lacing without waiting for a courier. Those photos also become the reference for the bulk QC report.

What has not changed

Custom printing and new tooling still take 10–20 days. Speed applies to configuration, not to inventing a new chair. We would rather say that up front than promise a date we cannot hold.